Product Theater Frequently Asked Questions

Frequently Asked Questions to Host a Product Theater

What is include in the product theater package?
Promotion:
•Onsite Final Program (promotion of product theaters)
•Online at aapexperience.org, conference website
•Exhibit Guide (if committed before print date)
•Exhibit hall entrance unit
•Agenda will be distributed with the tote bag (provided to every attendee at registration)

Equipment:
• Theater seating
• Complete audio visual package
• Option to add food & beverage (at an additional cost)
• Lead retrieval

Where are the theaters located?
On the exhibit hall floor

How many attendees can I expect at my presentation?
The presenting company can select the theater size that best suits their needs.  Attendees are driven to attend a presentation based on topic & speaker.  The attendees should be well informed on the presentation to gain attendee interest.

Can I select the speaker for the presentation?

Yes, the presenting company is responsible for selecting their speakers and all arrangements associated with the presentation. NOTE: AAP National Conference faculty and/or Section/Council Executive Committee members are not permitted to present for a product theater.

Can we provide food & beverage?
Yes! In fact, we suggest it.  We also suggest you promote that you will be serving food & beverage. Most companies will order boxed lunches.  Presenting companies can order directly with the center caterer and will be responsible for the ordering, payment and onsite facilitation of distribution. 

How do we have the food & beverage delivered to the theater?
Ask the caterer to have your food & beverages rolled into the product theater immediately prior to your presentation. The theaters are built to accommodate (2) 6 foot tables for the food & beverage.

What can I expect with lead retrieval?
The AAP will provide (2) lead retrieval scanners. They will capture attendee contact information only. Lead retrieval staff will deliver the scanners to the theater 15 minutes prior to your presentation and teach your team how to use the scanners. NOTE: it is the presenting companies responsibility to capture leads. Leads will be emailed to contact provided onsite later on the day of your presentation in an excel format. 

Will we receive an attendee mailing list?
The attendee mailing list is included with the product theater package.

You must submit mailing materials for approval to: Eva Fujino efujino@aap.org . The list is sent (1) time per order, for a (1) time mailing use. The list can’t be shared for additional use. It is strictly prohibited to add the AAP attendee list into a database for continued usage.

The list is emailed to the key contact in an excel document.The initial list will be sent September 26, 2018. You can request that the list (provided one time per purchase) be sent on the Wednesday of your choice.

The attendee list includes mailing addresses only (no email). Two lists are provided. One list is the complete attendee registration list (all attendees registered for the conference). The other list is a demographic list. PLEASE NOTE: Attendees are not required to complete the demographic questions, therefore, the demographic list will provide less names.

List information breakdown:

Attendee mailing list:
First Name        
Last Name         
Designation      
Organization Name       
Mailing Address

Demographic list:
First Name        
Last Name         
Designation      
Attendee Profile            
Specialty/Sub-specialty
Annual Volume of Products & Services Purchased           
Address

Do I need to have specific verbiage on our marketing pieces?
All marketing & promotional pieces for the product theater(s) must include the following text: The presentation(s) for this Product Theater are not designated for CME credit. This (These) presentation(s) is (are) neither sponsored nor endorsed by the American Academy of Pediatrics.

All marketing materials must be submitted to the AAP for review and approval. The materials must clearly show that the product theater is sponsored by the company and not the AAP – this determination is up to the discretion of the AAP. All marketing pieces, including onsite posters are the responsibility of the presenting company to produce.

Where can I place posters promoting my presentation?
Presenting companies may place their promotional poster directly outside their product theater immediately prior to their presentation.  Presenting companies may also place their promotional poster inside the confines of their exhibiting booth during exhibit hall hours.  No directional promotions are allowed.

Can I order record my presentation?
Yes,  you may order audio visual needs over and beyond the package directly with the AAP audio visual vendor.